FMB Digital Media has implemented and executed hundreds of successful multifaceted digital campaigns over the years.

Digital Media Planning & Execution

At Freelance Media Buying (FMB), we build comprehensive, results-focused media plans aligned with your campaign goals, KPIs, and target audiences. Whether you're launching a new initiative or optimizing an ongoing program, we partner closely with your team to ensure your paid media strategy is efficient, effective, and measurable.

We assess your existing creative, offer best practice recommendations, and help define or refine your audience targeting. If needed, our creative team can produce high-quality, platform-optimized ads at a cost-effective rate. For clients with in-house creative, we provide clear ad specs, submission deadlines, and media timelines so you can stay ahead of production.

From strategy development to daily campaign optimization and clear, stakeholder-ready reporting, FMB delivers full-service media management designed to drive performance and exceed benchmarks.

Our Digital Media Services Include:

  • Comprehensive media strategy development

  • Planning & review of current/past campaigns for insights

  • Audience definition & segmentation

  • Message testing & A/B creative testing

  • Strategic recommendations for improved performance

  • Creative audit & repurposing guidance

  • Platform specs, deadlines & trafficking support

  • KPI definition, benchmark tracking & optimization

  • Pixel setup and conversion tracking

  • Daily campaign monitoring and weekly reporting

Programmatic Media Capabilities

FMB leverages the latest in programmatic and data-driven media buying to ensure your message reaches the right audience, on the right platform, at the right time.

Advanced Targeting & Execution

  • Geo-fencing & geo-farming

  • Predictive & behavioral audience targeting

  • Device-specific execution: desktop, tablet, mobile, in-app, cross-device

  • Contextual targeting to align with relevant content

  • CRM onboarding & lookalike modeling (List Link integration)

Paid Social Advertising

  • Platform expertise: Facebook, Instagram, X (Twitter), LinkedIn, TikTok, and others

  • Campaign goals: awareness, engagement, reach, video views, lead gen, and website traffic

  • Social influencer integration: pre-vetted, culturally relevant influencers as trusted messengers

Streaming & Digital Video

  • AdvancedTV (CTV, OTT, FEP) – Reach cord-cutters on premium platforms

  • YouTube TrueView & non-skippable ads

  • Private Marketplaces (PMPs) for high-impact, premium inventory

Audio & Native

  • Programmatic streaming audio – Including Spotify, Pandora, iHeartRadio, and more

  • Native advertising – Seamless, in-feed content aligned with your messaging

Performance Marketing Services

  • SEO, SEM & PPC Campaigns (Google Ads, Bing Ads)

  • Retargeting & site remarketing

  • Email marketing & HTML creative design

  • Custom surveys, polls, & landing pages (available in multiple languages)

  • Multilingual ad execution for culturally competent outreach

Value-Add & Support

  • RFP assistance and media recommendations

  • Rate negotiations with up to 30% added value in bonus impressions

  • Weekly dashboards and summary reports that make client wins easy to share

  • Real-time performance insights to adjust and optimize on the fly